SHALAKA RAO
SHREYA RAO
KNOW ABOUT RAO SISTERS : (OUR STORY)
KNOW ABOUT RAO SISTERS :
(OUR STORY)
"We both believe in the power of storytelling and this gave us the rhythm to add the flow and introduce change in the content and design of brands."
Paperclips is our baby and we will never get tired of saying that (saying it since 2017 :P).
Firstly, we will never be tired of nourishing it. Paperclips took its first steps as a content agency and started with the foundation of writing and untangling the maze of the content of brands. We worked with several founders and understood the ins and outs of how content speaks and how it can drastically beautify any brand.
We then understood that we often underestimate the magic of words and their power to communicate and create impactful visualizations. We both believe in the power of storytelling and this gave us the rhythm to add the flow and introduce a change in the content and design of brands.
"Being curious to understand the intricacies of life, has made us go into the depth of things."
2018, was the first time we heard our cry to hold every brand and churn out a story to tell, which can also, maybe create history.
Our curiosity to understand the intricacies of life has made us go into the depth of things. Before we gave birth to our new venture, both of us were doing jobs in advertising and marketing. These experiences gave us the insight that a healthy culture of any organisation plays a major role in bringing the best of ourselves to work.
We also gave importance to community building because we thought it could take us places and hence we tried everything, not completely knowing the consequences. This was our initial motivation to come up with #SlaytheSexism and #BeingmyType initiatives.
"We are enthusiastic to build such brands that consumers love to relate to and can't resist coming back for more."
One thing we have discovered along the way is that good brands are a careful integration of the right words, apt perspective, authentic representation, sound brand strategy, and designs that connect, appeal as well as touch the hearts of people. We think any brand can be beautified with authenticity, transparency, creative expression, and clarity of purpose. We realised there’s more to what we add to their soul.
We interacted with more founders, discussed their problems, and then immersed ourselves in deliberations to come up with solutions for our problems. All these interactive experiences have transformed the way we think and have helped us to question ourselves.
We are enthusiastic to build such brands that consumers love to relate to and can’t resist coming back for more. Brand stories connect with people and bind the consumers with the brand. We humanise the brand and promote its value by telling the story of the company’s people. We think the journey of discovering brands inside out is going to be a limitless one and it will be an ever-evolving process.
