bal immigration logo


SCOPE OF WORKBrand Strategy | Design Identity | Guidelines Book | Corporate Stationery | Logo Animation | Website Content | Social Media Strategy & UI

Re-routing Bal Immigration

Bal Immіgrаtіоn Services Inc іѕ a Canadian Immigration соnѕultаncy firm based in Brіtіѕh Columbia, Canada and New Delhi, India.

Paperclips took up the re-branding and Bal Immigration was positioned as a brand that cares for the people who have a dream, a passion, a mission in life that goes beyond borders. Our aim was to bring forth the most vital and significant aspect of every immigration process, “the people”.

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design identity
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envelope front

Dreams translated into reality

We designed corporate stationery - envelopes, letterheads, office posters, company profile and uniforms for Bal Immigration.

The overall positioning of Bal Immigration was inculcated in every aspect of rebranding, from the design identity, brand language to the corporate stationery. This was done to align the micros of a brand, with the larger vision!

bal letterhead

Design Identity

The designs of Bal Immigration lead one to its brand personality, brand values, and services it offers. To maintain minimalism in the designs we have used single colors for design elements, and two colors for immigration-specific illustrations.

Additional graphic elements include arrows, airplane, and curved edge rectangle or half “B”. Curve-edged designs add warmth, whereas modest designs speak for the humble personality of the brand.

bal design identity
design identity

Website UI:

Bal Immigration’s website UI was designed by keeping in mind the company goals, services, values, work culture, and overall brand identity.

The UI was made to look professional, easy to navigate, and welcoming. Every aspect of the design identity was followed - colours, fonts, and brand voice that is not too technical and easy to go through just like the navigation of immigration made easy and seamless by Bal.

We included interactive lists, toggles, and icons that leave a lasting impression & make the viewers want to stay on the website for a longer duration.

bal immigration guidelines book

Personifying Bal Beyond borders!

We wanted to personify Bal Immigration as a trusted guide for overseas journey.

Someone who can be relied upon to make the procedure of migration seamless and tension free. People should enjoy the procedure when they go to Bal Immigration with their dreams.