A brand audit is the checking of two personalities of a brand - the inner and the outer. The inner one consists of brand values, vision, mission, and company culture, and the outer consists of a logo, website, social media presence, email communication, and brand communication. Building relationships with clients is an art form that requires you to carve out a strong market presence, and doing a brand audit takes you a step closer. We achieve milestones by assessing your brand's market position, strengths and weaknesses. We then infuse these with the company's brand values, mission, and culture to foster trust, attract lifelong customers, and build a brand that lasts.
A competitor analysis is identifying & analyzing your current and potential competitors. We conduct an analysis, look at the competitor from a customer’s point-of-view, to help you stand out from the crowd and win people's hearts and minds, narrating a genuine tale about who you are and what you're here to do.
Segmentation, Targeting, and Positioning (STP) marketing is an assessment trio that we use to know your products or services and how you communicate their value to specific consumer groups. Segmentation is done on the basis of geography, psychography, demography, and behavior of the people. The data collected from segmentation is helpful in the bifurcation of the target audience. Positioning works as a connection between the target audience and a brand. STP marketing is a swing away from product-centric marketing and toward customer-centric marketing. In other words, the more tailored and focused your marketing efforts are, the happier your customers will be.
A branding strategy is a long-term plan for achieving a series of long-term goals that result in more people noticing and choosing your brand. A powerful brand can only be built with the ideal blend of logic and emotion. Asking yourself the relevant questions is the first step in developing an effective brand strategy, keeping in mind the company’s core purpose and communicating the strengths that make the consumer associate with the brand.
Positioning is the place a brand creates in a consumer’s mind. It distinguishes a brand from its competitors. The motivation for a "target consumer" to choose your brand over others is referred to as brand positioning. We meticulously position a brand, establish a niche, and provide a differential advantage that produces value for your brand in the eyes of the customer.
Brand persona development is the process, where we give shape to the entire personality of a brand and breathe life into it. How people perceive a brand is subjective but very important. Consumers often have strong and personal feelings for brands hence, emotional connections have a direct impact on sales and business. We customise the brand in an appealing way to consumers so that you can leave footprints of success by using brand messages through different mediums.
Consumer behavior research is the act of reading the minds of the consumer. We solve the puzzle of consumer psychology by developing tactics that operate as windows into customer demands and ideas. We harness the psychology of branding, connect with your audience on a personal level. By demonstrating that we understand who they are, what they value, what they believe in, and most importantly, what they need from the brands they value.